Dullness, uneven tone, and early signs of ageing are largely driven by oxidative stress within the skin. UV exposure and pollution generate reactive oxygen species that damage collagen, accelerate pigmentation, and reduce overall skin clarity. At the same time, natural collagen production slows with age, leading to reduced firmness and visible fine lines.

Many Vitamin C serums rely on unstable derivatives or very low-pH formulas that may enhance penetration but often compromise skin comfort. Arata Brightening Face Serum uses 15% L-Ascorbic Acid, the pure and bioactive form of Vitamin C that skin cells directly recognise and utilise. In in-vitro testing, the formula demonstrated 83% Melanin Reduction¹, 94% Antioxidant Protection², and a 1.6x Boost in Collagen Production³.

Enhanced with encapsulated Vitamin C for improved delivery, and stabilised with Ferulic Acid and Vitamin E to strengthen antioxidant performance, the formula supports visible brightening and firmness without relying on irritation-heavy formulation strategies. With consistent use, skin appears brighter, more even-toned, and structurally supported over time.

Disclaimers:
¹Based on in-vitro testing on human melanocyte cells, compared to untreated.
²Based on an in-vitro cell based test, evaluating DPPH radical scavenging activity.
³Based on an in-vitro study on human dermal fibroblasts.