Medium Hold Styling Cream - 50 ml - BYOB
Most hair styling creams rely on heavy waxes and oils to hold your style. Over time, they can strip moisture, increase brittleness, and leave hair feeling rough and dry. On top of that, many of these formulas donāt hold up well in humid conditions either.
Arata Medium Hold Styling Cream integrates high-performance styling polymers with proven, hair-beneficial actives. Powered by LuviquatĀ® Supreme, it delivers up to 48-hour medium holdĀ¹ and 24-hour softness boost1. Its advanced multi-polymer system forms a flexible, humidity-resistant film that keeps hair shaped and defined without stiffness or crunch. This means it styles your hair without compromising natural movement, so your look stays natural and touchable. At the same time, strengthening and hydrating actives help improve hair elasticity, reduce breakage from repeated styling, and maintain moisture balance, supporting healthier hair with repeated use. It is also infused with UV filters to help protect against sun-induced damage and colour fading.
Not only do you get the desired look that lasts but also hair that feels healthier and stronger with regular use. No sticky residue, no buildup, no damage.
Ā¹Based on an in-vitro study on natural Indian hair tresses.
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Shipping & Returns
Medium Hold Styling Cream - 50 ml - BYOB
Medium Hold Styling Cream - 50 ml - BYOB
Most hair styling creams rely on heavy waxes and oils to hold your style. Over time, they can strip moisture, increase brittleness, and leave hair feeling rough and dry. On top of that, many of these formulas donāt hold up well in humid conditions either.
Arata Medium Hold Styling Cream integrates high-performance styling polymers with proven, hair-beneficial actives. Powered by LuviquatĀ® Supreme, it delivers up to 48-hour medium holdĀ¹ and 24-hour softness boost1. Its advanced multi-polymer system forms a flexible, humidity-resistant film that keeps hair shaped and defined without stiffness or crunch. This means it styles your hair without compromising natural movement, so your look stays natural and touchable. At the same time, strengthening and hydrating actives help improve hair elasticity, reduce breakage from repeated styling, and maintain moisture balance, supporting healthier hair with repeated use. It is also infused with UV filters to help protect against sun-induced damage and colour fading.
Not only do you get the desired look that lasts but also hair that feels healthier and stronger with regular use. No sticky residue, no buildup, no damage.
Ā¹Based on an in-vitro study on natural Indian hair tresses.
Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
Most hair styling creams rely on heavy waxes and oils to hold your style. Over time, they can strip moisture, increase brittleness, and leave hair feeling rough and dry. On top of that, many of these formulas donāt hold up well in humid conditions either.
Arata Medium Hold Styling Cream integrates high-performance styling polymers with proven, hair-beneficial actives. Powered by LuviquatĀ® Supreme, it delivers up to 48-hour medium holdĀ¹ and 24-hour softness boost1. Its advanced multi-polymer system forms a flexible, humidity-resistant film that keeps hair shaped and defined without stiffness or crunch. This means it styles your hair without compromising natural movement, so your look stays natural and touchable. At the same time, strengthening and hydrating actives help improve hair elasticity, reduce breakage from repeated styling, and maintain moisture balance, supporting healthier hair with repeated use. It is also infused with UV filters to help protect against sun-induced damage and colour fading.
Not only do you get the desired look that lasts but also hair that feels healthier and stronger with regular use. No sticky residue, no buildup, no damage.
Ā¹Based on an in-vitro study on natural Indian hair tresses.
