Damage repair should not stop at cleansing alone. While a damage repair shampoo can reduce the factors that contribute to damage, it cannot fully repair already weakened hair. Dry, damaged hair needs targeted conditioning that plugs damaged cuticles to truly strengthen the hair fibre.

 

Arata Damage Defence Shampoo & Conditioner Duo is designed to do both. Arata Damage Defence Super Shampoo™ is a gentle, sulphate-free formula that cleanses without over-stripping, helping retain 94% of hair keratin¹ during washing. Infused with conditioning polymers and repair actives, it selectively deposits across damaged areas to smooth lifted cuticles and preserve the hair's protective surface.

 

Arata Damage Defence Super Conditioner™ acts as a reinforcement, boosting moisture by 95%². Powered by Hydroviton® Hair and Genadvance® Repair, it deeply hydrates moisture-depleted strands and strengthens the fibre to reduce breakage. KeraPlant NPNF® enhances strength while helping prevent split ends. Its thick, buttery texture wraps each strand in moisture and care, restoring softness, bounce, and volume.

 

Together, the duo works as a complete daily defence system, reducing ongoing damage while actively reinforcing weakened fibres so hair looks smoother, stronger, and more resilient with every wash.

 

¹Based on in-vitro testing on human keratinocyte cells.
²Based on in-vitro sensory evaluation study on wet hair when compared to a non-conditioning shampoo.