Damage repair doesn’t end with cleansing and conditioning. Once you step out, your hair is constantly exposed to pollution and humidity, which can trigger frizz and make strands feel rough again. What your hair needs is a long-lasting defence that shields, seals, and strengthens throughout the day.

Arata Damage Defence System is designed to do exactly that. Arata Damage Defence Super Shampoo™ is a gentle, sulphate-free formula that cleanses without over-stripping, helping retain 94% hair keratin¹ during washing. Arata Damage Defence Super Conditioner™ acts as a reinforcement, boosting moisture by 95%². Powered by Hydroviton® Hair and Genadvance^® Repair, it deeply hydrates moisture-depleted strands and strengthens the fibre to help reduce breakage. Arata Damage Defence Super Serum™ combines JD Jojoba Hair Complex, plant oils, and lightweight silicones to smooth cuticles and form a protective layer around the strands, delivering 72 hours of frizz control¹ along with a visible boost in shine and softness.

Together, this trio works as a complete daily defence system, helping reduce ongoing damage while reinforcing weakened fibres and smoothing cuticles, so hair looks smoother, stronger, and shinier with every use.

¹Based on in-vitro testing on human keratinocyte cells.
²Based on in-vitro sensory evaluation study on wet hair when compared to a non-conditioning shampoo.
³Based on in-vitro testing on natural Indian hair tresses.